IT misconception 5: “Apple is already dead”.

Ist Apple als Unternehmen bereits tot?

Today’s IT misconception specifically concerns one company. “Apple is already dead,” said Nathan Myhrvold, former Microsoft CTO, in 1997. It is quite obvious that he is wrong – Apple is now the most valuable company in the world in terms of market capitalization. What’s more, Apple has revolutionized two markets at once: that for smartphones with the iPhone and that for tablets with the iPad. Both devices have set a new standard in quality and functions.

But even with the iPhone, there were critical voices. These even came from Microsoft again. Steve Ballmer, former CEO of Microsoft, admitted to USA Today in a 2007 interview that the iPhone had no chance on the market: “There is no chance that the iPhone is going to get any significant market share. He did not believe that buyers would be willing to pay the $499 price for the device. iPhones are still expensive – but are also among the best smartphones on various comparison lists that can currently be bought on the market. And they have been doing so steadily for years with various models.

So no one should underestimate a company just because its concepts are different from those already known and proven. It is precisely from courageous decisions that the greatest growth and success can result. Apple is one of the best examples here. In 2020, for example, Apple was able to sell 189.7 million iPhones.


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